Dave knew from the moment he ended his first phone conversation with Alicia she was the woman he would marry. Alicia was the first person he met on FarmersOnly. And FarmersOnly was the first and only site he joined. A college graduate with a degree in agriculture, Dave is a full-time produce farmer from western Pennsylvania. He is now a partner in a fourth generation family farm and lives in a small town with barely 1, people. As anyone in agriculture knows, farmers work from dawn until dusk, or longer, every day, and for most of them, farming is not just their livelihood.
This baffling website claims to help farmers create relationships. Some women tingle inside at the sight of a gun rack filled with loaded shotguns tacked onto the rear window of a Ford F pickup. Yeah, real goosebumps. And, if indeed there are, would they be paying attention to the commercial break of an Ivy League college basketball game on ESPN between Princeton and Brown?
Lots of unspoiled land and wide-open spaces….
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Romancing a Farmer
Learn everything you need to know about content strategy powered by our in-house content strategists and ghost writers we source from WriterAccess. One evening I was watching television with a friend when a commercial came on that I was convinced was a joke or a parody. It was a commercial for a dating website—nothing too unusual there; after all, commercials for Match. However, this commercial made me sit up and take notice. This commercial was targeting an even smaller niche: farmers.
FarmersOnly was founded in by Jerry Miller.
As the name explains, the dating site is meant for farmers, ranchers, cowboys/girls, What was the song used in the FarmersOnly commercial?
Wondering if Farmers Only is worth a try? You look out the window when you fly from New York City to Los Angeles, and in the nighttime you see a couple of clusters of twinkling lights, small communities in the middle of nowhere. He understands how difficult it can be for singles in rural areas to meet people. An agricultural marketer, he routinely came into contact with lonely farmers and ranchers who told him the relative isolation and lifestyle made it difficult to meet new people.
Not a lot of people compared to sites like Match. A common complaint about Farmers Only is the number of fake and inactive profiles, as these reviews on Best Company mentioned:. The vast majority of the complaints involve subscription and payment issues, like this one:. In many cases, including the complaint above, Farmers Only worked with the former customer and issued a refund. There were also a handful of 5-star reviews, like these two from users who met someone via Farmers Only:.
Creating an account is simple — just provide your email, zip code, gender and gender sought, and your age. Your username will start with the word farmer, cowboy or cowgirl, followed by a string of unique numbers.
Dating website for farmers commercial
By the way, that tagline’s totally not fair to say because plenty of city folks like me were once country bumpkins themselves. But listen, I get it. When a friend told me about the dating site recently as a joke, I thought it sounded hilarious, sure, but I was also intrigued.
Farmers, ranchers, agriculture students and livestock owners can meet on , a social network that has made at least (farmer) marriages.
D ating a farmer is no joke. Just ask Jerry Miller, founder of FarmersOnly. But Miller is thrilled when people stumble on his delightfully goofy commercials for the site. These days, he can rattle off the celebrities that have gently poked fun at the site and its advertisements from Ellen Degeneres to Carrie Underwood to Carmelo Anthony. Miller, who works in agricultural marketing, got the idea to start the dating service when he kept meeting lonely farmers through his work.
Living in a rural area where the nearest neighbor is miles away and everyone knows each other does not leave a lot of dating options. Suburban sprawl has wiped out a lot of small farms near urban centers, Miller explains, leaving fewer farms and farmers in the US. It is also the rural lifestyle. One of the original farmers who inspired Miller to start the site told him she tried regular online dating, but when prospective suitors would invite her to coffee at 9pm, she would have to explain that she needed to go to bed around that time so she could be up early to feed the animals, and the potential relationships would fizzle before they began.
A rancher Miller knew went to a singles party at the nearest city and when he told women he was a rancher, they looked at him in confusion. Not everyone turns their nose up at a rancher. Reality TV shows like the Fabulous Beekman Boys , about a successful couple from the city who gave up their careers to raise goats for milk, can make farming look easy, but the lifestyle shift would be difficult for most who were not raised with it.
City folks just don’t get it: Farmers Only, the dating site for country people
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You know — the one advertised on TV with talking livestock and lonely-looking women strolling through cornfields? For starters, I was startled to learn that farmers are a hot romantic commodity. Nor was I trying to. When I did meet the one I eventually married, it was purely by chance on a Florida beach. I did not fall in love with this sincere, funny, caring man because he was a farmer.
I fell in love with this sincere, funny, caring man almost in spite of the fact that he was a farmer. In some ways, his farmer-ness was more of a challenge than an advantage. Choosing a mate whose livelihood was chained to a specific piece of real estate miles from my job in Atlanta required nothing less than the uprooting of my entire existence. It all worked out better than I could have ever imagined.
But for me, marrying a farmer was more like an accident than a mission. To find out that that there are women trying to hook up with farmers on purpose was beyond my comprehension. Exactly where were all these sexy crop-sowers hiding? After all, I live in what used to be the dairy faming mecca of the southeast. When I arrived as a blushing bride in , there were about dairy farms here.